The event "Jewelry & Gemstone Digital World (J&G Digital World)", organized by Informa Markets Jewelery in collaboration with Atelier Technology, will bring a unique experience in addition to digital exhibitions and forums. and jewelry and gemstone workshops.
Expected from October 27 to 29, J&G Digital World will broadcast live 24 hours a day during the event. This event uses an English interface, and is expected to add Chinese and other advanced features next year.
Outstanding features of this interactive platform include:
- Collection of jewelry products for each target customer. This feature works thanks to an image matching algorithm. First, buyers create a wish list of styles and design ideas. The algorithm then identifies suppliers whose uploaded products are exactly or most similar to the models in the buyer's wishlist.
- “Trend Wall” – where jewelers can highlight design trends they have identified and modeled. A visual interface similar to photo-sharing platform Pinterest's pinboards, this tool is designed to make a direct impact on attendees.
- The dynamic exhibition guide allows buyers to identify the suppliers they want to work with – geographically, by product type and existing relationships – and track their activities throughout the event .
- The new display mode allows sales staff to elegantly display sample product lines in front of customers. With easy navigation and the flexibility needed to ensure they can trust the tool to handle the pressure of real-world buyer encounters
Another element that enhances the experience of the “J&G Digital World” event is the exclusive on-demand livestream program starting September 9, with the highlight being livestream sessions on each topic during the period. event time. Powered by Informa Markets Jewelery's Jewelry & Gemstone Knowledge Community (J&G Knowledge Community), the program includes at least 40 livestream sessions including the event's signature “Return & Recovery” workshop, Hands-on gemology sessions and discussions highlight the latest developments in the gemology industry.
The full schedule of J&G Knowledge Community programming, along with a list of speakers and interviewees, will be announced soon.