1. The company is a pioneer in the quality diamond distribution industry in Vietnam based on 4 4Ps factors:
  2. Passion: We are passionate about diamonds and the opportunity to share this common passion with everyone.
  3. Action: From passion, action is the principle to fulfill our commitment and desire to provide the best product service.
  4. Principle: We deliver business excellence and reputation based on our company's cultural values.
  5. Collaboration: We want to create and nurture collaboration with employees, customers and partners. We believe your business is our business.


  1. Become the most reputable supplier in the diamond and gemstone industry.
  2. Providing the best product quality and excellent service to satisfy customers.
  3. Integrate new technologies in products and services to increase efficiency and reduce costs for customers and ourselves.
  4. Providing opportunities for brands to grow and help customers through innovative collaboration.
  5. Create a good working environment for employees and respect each other. We believe that happy employee resources are the best guarantee for product and service quality.


  1. Responsibility
  2. Talent
  3. Respect
  4. Grateful
  5. Fun and a little eccentric
  6. Freedom of speech and a willingness to be wrong
  7. transparent
  8. Success
  9. Team
  10. Sympathize